Thursday, February 11, 2010

Why?


I wish people would stop giving idiots copies of Photoshop. Granted, it is great fun to see what they come up with, but there's also this cultural phenomena that gets created.

Example:
I was contacted awhile back to design a 4"x6" print flyer for a concert a local band was having. "Sure, no problem. Do you have photos or do I need to take some?" "No, we'll email some to you." What I received was a blurry, dark, grainy cell phone image. Upon asking, with just the right amount of tact, "What the hell is this?" They told me to just "fix it in Photoshop". I'm sorry. Photoshop is not your mother, it can't just make things better by kissing it on the forehead. If you start with a blurry, dark, grainy image, all you're going to get back from Photoshop is a blurry, dark, grainy image possibly lightened and saved in a different format. That's about it. Try making a steak dinner from a chicken breast. Doesn't work.

Do everyone a favor and take the extra 5 minutes to take a proper photograph. It saves everyone a lot of frustration and headaches.

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